Sportsgirl is a great place to shop at, especially online because they always have some type of sale going on. In and under new management by the Sussan Corporation, Sportsgirl launches a new look for its stores, with the first unveiled at Chadstone shopping centre in Melbourne.
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Sportsgirl is an iconic Australian brand specialising in fashion, beauty and accessories. History[ edit ] s and s[ edit ] The first Sportsgirl store was opened in in Swanston Street, Melbourne , by the Bardas family. Knowing Sportsgirl Sportsgirl Australia is a fashion clothing brand. It capitalises on the power of linking fashion with exciting images. It also employed heavy use of print advertising and merchandising display to create a Sportsgirl identity that linked its clothing lines to a set of lifestyle values and accessories. Labels Sportscraft , Sportsgirl and David Lawrence are split into separate stores, and new store fit-outs are implemented across Australia. A department within Sportsgirl called Bigi in the hottest young fashion, especially PM wear. Customers can find items in the Sportsgirl sale to save money on their shopping, both in store and at sportsgirl.
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